A logo with three white leaves arranged in a fan shape on a dark blue rounded square background. Below the logo, the text reads 'THE FORGE' in uppercase dark blue letters.

A community for people building real AI products.

The space where AI practitioners build, think, work, and grow together

WHAT IS THE FORGE

The Forge is a community for people building real AI products.
Not people reading about AI. Not people thinking about building.
For people who have already started building, or are ready to.

Every session is drawn from work we're doing that week:
Real client builds, real products, real problems from the community.

Nothing is scripted or prepared in advance. If we worked through something interesting that week, that's what we build together on Thursday.

It's not a course. It's the ongoing, live layer, where you stay sharp, stay current, and build alongside people who are doing the same thing.

A MacBook Pro laptop displaying a webpage about starting from scratch and building with AI, with a dark blue background and network pattern, and a profile picture of Phil Araujo at the bottom.

inside THE FORGE

Live sessions


Dark digital-themed interface with text about a live lab session, titled 'Live Lab Session 8,' featuring options for a hands-on build demonstration.
Dark digital-themed interface with text about a live lab session, titled 'Live Lab Session 8,' featuring options for a hands-on build demonstration.

One concept built live. Drawn from real work that week. Members apply it to their own product in the session.

Forge Lab

Graphic with text about a field report titled 'Building isn't the bottleneck. Finding users is.' It includes details about gathering people, joining threads, and avoiding broadcasting. Date is June 2, 2026, formatted as Reverse the Room, inside The Forge, and related to Reddit, Product Hunt, and paid ads.

Open hot seat. You bring the problem: your build, your block, your GTM question. We work through it live together.

Reverse the Room

Community spaces


Screenshot of an online chat conversation about testing an app, showing user Ozgul and reply from Phil Araujo, with a partial view of a graph at the bottom.

Main builder space. Live session discussions, build check-ins, weekly questions. This is where the real work happens.

The Forge

Announcement about the Forge Starter Kit upgrade to v1.7, with instructions to grab it from resources, including ZIP and 2 PDFs, inside 'The Forge'.

Curated prompts, workflows, and templates built from real client projects. Nothing in here that hasn't been run on an actual build.

THE STACK

Screenshot of a webpage with the title 'Ship something. Post it here.' featuring a post by Phil Araujo, an admin, dated March 17. The content discusses celebrating building, shipping landing pages, and launching a project called The Forge, encouraging responses.

For founders going to market.
GTM peer roundtables, small group pressure-testing, Dragon Circle sessions.

The Inner Circle

WHY THE FORGE

The Forge exists because building with AI is still a solo sport for most people.

There's no shortage of content telling you which tools to use, which prompts to copy, which shortcuts to take. What's been missing is a place where someone doing this work every day shows the real process: the dead ends, the iterations, the moments where the AI was confident and wrong and the builder had to think.

Now there is. Welcome to The Forge.

Most AI communities are built by people who learned AI and then decided to teach it. The Forge was built the other way around.

A MacBook Pro displaying a webpage about recorded sessions and materials related to AI, with various articles and videos on topics such as building with AI and reverse engineering.

Most of the room can't, and that's the point. This is for builders, PMs, and operators, not engineers. You bring the work and the idea.

1

What if I can't code?


Is this just more videos to watch?

2

No. There are no produced lecture videos. The Labs are live implementation and Q&A. You build during the session, not after it.


What happens when I get stuck?

3

You bring it to the room. That's the format. The fear when a course ends and support disappears is exactly what a live community fixes.


How is this different from The Suit?

4

The Forge is the building side, where you ship products with the room. The Suit is the business side, where I install the system that runs your operation. Two sides of a coin.

enter a room where people are actually building, every week.

Logo with a white plant icon consisting of three leaves on a dark blue background, with the text 'The Forge' below.

CRAFT. BUILD. TRANSFORM.

See you inside. Phil.