phil araujo
Build a system that remembers what you do, so it compounds
You don’t need 70 AI tools. You need one that works.
YEARS in the game
15+
people TRAINED
SINCE 2022
2,000+
REVENUE GROWTH,
YEAR ON YEAR
60%
Stop running your business by hand. Install the system that runs it for you.
The system that compounds everything you learn into the next build.
The Compounding System is what I run my whole business on.
My notes are the memory.
The automations and agents are the staff. I'm the only one in the building.
Don't take my word for it. The free videos show it running.
"I came away with far more confidence and a much better grasp of how to use AI in a real-world way. Phil made complex topics feel simple without dumbing them down."
— Wilson Blaney, Director, MedicexumClient reviews
"I have genuinely learned how to build fairly complex web applications. I'm amazed by what I was able to build, and I'm amazed by the confidence I gained over these three weeks."
— Joel, AI Builder"Phil not only teaches you how all the tools work, he stays focused on helping you get to a working AI-built application."
— Doug Murphy, Managing Partner, MTM LLPLearn the skills I use to run my business
and grew it 60% year on year
THE FORGE COMMUNITY
• Live sessions from real builds: real clients, real products, real problems.
• Builder space with live session discussions, build check-ins, weekly questions.
• Curated prompts, workflows, and templates built from real client projects.
THE AI COMPOUNDING SYSTEMS
The Compounding Systems cohort is where you build and set up your system.
• Three 90-minute live sessions, once a week, where I put the system onto your business with you.
• 12 months access into The Forge: the room where we go deep, swap what’s working, and keep building.
• Recordings, templates and materials.
WORK WITH PHIL B2B
Every piece of work starts with the read.
Two hours, an AI audit, and a written recommendation you can act on without me.
LEARN WITH FREE VIDEOS
• Free weekly live Claude tutorial, built in real time, with you, and the recording stays free.
• Real builds, real receipts, failures included.
Subscribe, show up live, or catch it after. Either way, I hold nothing back.
WORK WITH PHIL
Product strategy and AI transformation
Consulting: product strategy and AI transformation, embedded, outcome-led.
Product development: from idea to shipped product, without the agency overhead.
Leadership training: the AI Leadership Accelerator, four sessions, four deliverables.
Workshops: one day, one challenge, your team leaves with a working output.
Subscribe to my newsletter to learn where I started, what I tried and what I threw away, in the order it actually happened, not the order that makes me look good.