Product strategy
and AI transformation,
from someone who ships.
Phil Araujo embeds, builds, and delivers.
Then teaches the organisation how to keep going.
15 years of product leadership across SaaS, IoT, MedTech, and enterprise. Currently driving AI strategy at a global healthcare simulation company. Consulting engagements are focused, outcome-led, and built around real organisational problems, not slide decks.
consulting services
Consulting with Phil means working with someone actively building with the tools and methods he recommends. No theoretical frameworks borrowed from other consultants. The work he does for clients is the same work he does for himself, and the constraint is always the same: what actually ships and performs.
Engagements typically focus on one of three areas:
• defining and structuring a product strategy for teams that have lost direction;
• introducing AI-powered workflows to accelerate delivery and reduce operational drag;
• or building the internal capability for a team to own its product work without dependency on external support.
AI product strategy and roadmap development
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
PROJECT TYPES
Digital transformation and platform consolidation
We hold our work to high standards. We focus on sustainable results built on smart strategy and real insight.
Technical debt triage and architecture rethinking
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.
AI workflow integration (Claude, Cursor, n8n, Supabase)
We follow through, meet deadlines, and show up when it matters. Consistency is part of our promise.
Product-led growth strategy
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.
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CASE STUDIES
Client: Laerdal Medical AS, global leader in healthcare simulation
Challenge: Fragmented digital identity across products. No unified learner record. No connected view of device utilisation. Strategic AI ambitions blocked by infrastructure gaps.
What Phil delivered: A complete Identity Foundation Platform vision and strategy, defining the architecture for a unified person-centred identity system across Laerdal's entire product ecosystem. Led the product roadmap across six sub-projects: Laerdal ID, Platform Portal, Care ID Link, Enabling Platform, Identity Hub, and Stitch. Built the internal case for organisational investment, with a 15-page AI-Accelerated Development Playbook delivered as the strategic framework.
Outcome: From zero AI workflow to a functioning product development system, a PM building and shipping without a dev team, in 6 months.
Let’s Work Together
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